National Gallery aims to become a ‘hybrid digital institution’ in its five year plan 7 May 2021

The National Gallery aims to reach a digital audience of  ‘many hundreds of millions’ over the next five years, creating a digital media business and redefining the Gallery in the run up to its 200th birthday in 2024. This will build on a 50% rise in its online audiences in 2020 – 21. The Gallery envisages a programme for members including documentary film, live and interactive events, and online education courses. However, it expects to reach most audiences not through its website, but across social media, including new presences on TikTok and Snapchat. Other strands of its plan include previously announced capital works to its building, including a new Research Centre, and the creation of a national learning service ‘increasing participation in areas of greatest need’. National Gallery, Telegraph, M + H