Marketing & Brand Officer

With some experience of having worked in a marketing team and a solid understanding of the marketing mix and audience segmentation, you will work to support the meeting of visitor and commercial targets for all five branches, with special focus on Churchill War Rooms and HMS Belfast. You will act as a brand champion within the team, as well as project managing our work with the in-house Design team.

In addition, your duties will include:

Working closely with the Marketing Managers to implement, optimise and evaluate fully integrated marketing campaigns for Churchill War Rooms and HMS Belfast, to help achieve KPIs including visitor and commercial targets.
Being the Marketing team’s ‘champion’ for Churchill War Rooms and HMS Belfast and building up specific organisational and historical knowledge of these sites.
Work closely with the marketing team to identify and understand the key messages and target audiences for marketing and sales campaigns, responding creatively as to how we can best deliver these through earned, owned and paid channels.
Acting as the key point of contact between the Design and the Marketing teams, project managing the development of new marketing creative across all campaigns.
Deputising as needed for the Marketing & Brand Manager on their non-working days, including being across all their projects, attending meetings where necessary and handling enquiries.
Managing the production of marketing print and on-site signage for all five IWM sites.
Acting as a creative artworker, using design software to complete minor design tasks including asset resizing and formatting of digital adverts.
Being responsible for the Print, Signage and Asset Production budget line, ensuring that spend is forecast and tracked. Assist in the management of other budget lines including processing purchase orders, invoices and tracking and reporting on expenditure.
Support the Marketing & Brand Manager on brand-related tasks such as trade mark monitoring and dealing with brand-related enquiries, ensuring that all content upholds IWM’s brand guidelines and tone of voice.
Be a Brand advocate by providing advice and support to other departments, ensuring that brand guidelines are adhered to and approval processes correctly followed.
Monitoring and updating content for the IWM branch webpages on the website, keeping this relevant and updated, as well as working to optimise pages based on performance metrics monitored through Google Analytics.

Support the Marketing Managers in developing relationships with external partners, in particular tourist bodies, membership organisations, tour operators, local development agencies and local community groups and businesses. Keeping them updated with our programming and providing copy, assets and content and ensuring any public facing websites/listings are kept up-to-date.
Records management: ensuring that templates are used, all work is saved accurately (including photography of signage) and copies of marketing materials are archived.
Briefing Front of House and other IWM staff on Marketing activities, and ensure the marketing team’s work is connected and collaborative across teams, including Digital Engagement, Commercial, Communications, Customer Services, Visitor Experience, Volunteering and Learning & Engagement.

For a full list of duties and the person specification (which your application will be marked against) please view the Job Description.

Museum Website: https://imperialwarmuseums.tal.net/vx/appcentre-ext/brand-4/spa-1/candidate/so/pm/1/pl/3/opp/560-Marketing-Brand-Officer/en-GB