Details:
Location:
LondonCategory:
MarketingSalary:
£45,000-£47,000 per annumContract type:
Contract ContractHours:
Full timeTelephone:
07731708877Marketing Manager (12 Month FTC)
Why This Role Matters
The Marketing team ensures IWM’s brand is clear, relevant and compelling for today’s audiences, driving visitation, income and engagement across all five IWM branches.
This is an exciting time to join with major new exhibitions, campaigns and a new audience segmentation model launching across the year. Your work will directly influence how people connect with IWM’s programming and membership offer.
You’ll play a leading role in shaping campaigns that bring our stories to life and broaden our appeal, especially with families at IWM London and IWM North.
What It’s Like to Work Here
At IWM, we’re united by a shared purpose: telling stories that help people understand conflict and its impact on all of us. But just as importantly, we’re united by how we work together. This is a place where people genuinely care about the mission, about our visitors, and about one another.
You’ll join a collaborative, supportive team that’s curious, open and audience focused. We trust our people to take ownership, be creative and use insight to improve the way we connect with the public. Ideas are welcome, experimentation is encouraged, and learning never stops. We trust our people to take ownership, be creative and use insight to improve the way we connect with the public.
If you love working in a purpose driven environment, thrive on teamwork, and want to shape how diverse audiences discover and experience IWM, you’ll feel at home here.
What You’ll Be Doing
You’ll plan, deliver and optimise integrated campaigns that inspire audiences, grow visitation and strengthen our brand. Typical responsibilities include:
Leading high profile marketing campaigns for temporary exhibitions at IWM London and IWM North, including Beauty and Destruction: Wartime London in Art, Childhood in War and Spies, Lies and Deception.
Working with Communications, Digital Engagement and Marketing colleagues to ensure campaigns are fully integrated across channels.
Managing creative development for campaign assets, acting as a brand guardian to ensure quality and consistency.
Using insight, research and analytics to shape objectives, messaging and KPIs.
Working with the Membership team on acquisition campaigns that grow loyalty and raise awareness of our cause.
Managing relationships with external partners such as media buying and creative agencies to deliver impactful work and actionable evaluation.
Managing campaign budgets and demonstrating value for money and ROI.
Line managing a Marketing Officer and providing mentoring and support across the wider team.
Collaborating with colleagues in Exhibitions, Commercial, Visitor Experience, Learning, and Customer Services to ensure alignment across visitor touchpoints.
Contributing to a matrix management structure and supporting planning across the wider marketing function.
What We’re Looking For
Required
We’re looking for someone who brings:
Extensive experience planning and delivering fully integrated marketing campaigns with measurable impact.
Strong skills in developing creative assets and briefing agencies.
Excellent attention to detail and a strong eye for design and brand consistency.
Confidence managing budgets and delivering value for money.
Strong project management capability — balancing multiple campaigns and stakeholders.
Experience using insight and research to set targets and evaluate results.
Ability to manage and support team members (line management or mentoring).
A collaborative, proactive approach to working across teams, suppliers and partners.
Desirable
A professional marketing qualification.
An interest in 20thcentury history and IWM’s subject matter.
How You’ll Work
You’ll be part of a connected, insight driven Marketing team that works collaboratively with colleagues across IWM. You’ll work flexibly and creatively, with space to test new ideas and contribute to an exciting year of exhibitions and organisation wide initiatives.
We take a trust based approach to hybrid working and support professional development throughout your contract.
What Success Looks Like
In your first 6–12 months, success will look like:
High performing campaigns that meet or exceed audience and visitation targets.
Strong alignment across Marketing, Communications, Digital Engagement and internal teams.
Creative work and messaging that strengthens brand perception.
Clear, insight driven reporting and evaluation that leads to continuous improvement.
A confident, supported Marketing Officer and positive team relationships.