Senior Marketing and Press Officer

Marketing and Influencer Campaigns
• With the Head of Digital and Audiences and contracted media agencies, conceive and deliver effective marketing campaigns including media planning across print, digital, OOH and onsite.
• Conceive, write and schedule engaging paid and promoted social content to support the Collection’s exhibitions, revenue programming and emerging strategic objectives.
• Conceive and deliver paid partnership and organic influencer campaigns.
• Seek opportunities to work with external partners on reciprocal social media/PR initiatives.
• Work with audience insights colleagues and visitor data to ensure campaigns are tailored and effective in attracting target audiences and underpinning the Audience Development Strategy.
• Manage media requests including facilitating photoshoots, filming and image requests.
• Secure listings and other media coverage for the Collection’s exhibitions and programmes.

Press
• Working closely with the Collection’s press agency, cultivate relationships with key press and media contacts including editors, journalists, freelancer writers and photographers.
• Plan and manage press views and early press for the Collection’s exhibitions and displays.
• Manage the Collection’s Press inbox, responding to enquiries for information and images.

Owned Channels and Assets
• Conceive, write and deliver engaging organic content for the Collection’s social channels, commissioning new and varied content when feasible.
• Write, design and schedule the Collection’s regular subscriber e-news; coordinate and oversee the wider e-news portfolio for the Collection, ensuring consistency of brand and voice.
• Be proactive in identifying new content opportunities, working with the wider Digital and Audience team to shape and create new written and filmed content for social and web.
• Manage the Collection’s online communities on Facebook, Twitter and Instagram, facilitating conversations and identifying and resolving queries/DMs.
• Manage stakeholder relationships across the Collection, ensuring consistency with brand and visual identity.

General
• Design and edit marketing material where feasible.
• Collate and prepare relevant KPIs and other statistical data, and maintain and improve administrative systems to ensure effective recordkeeping and easy retrieval of information.
• Record budgetary spend and maintain accurate invoice and payment records; uphold the department’s Service Agreement framework.
• Ensure proactive compliance with the Collection’s policies.
• Undertake other appropriate duties as reasonably directed by the Collection.

Museum Website: https://www.wallacecollection.org/about-us/join-team/