Marketing Manager, Maternity Cover

About the role
You will be responsible for marketing our galleries and world-class programme across Tate Modern and Tate Britain, developing innovative and creative campaigns that reach a broad and diverse range of audiences.

About your team
Tate's Marketing team is responsible for developing and delivering Tate's marketing strategy to build broad and diverse audiences, develop the Tate brand, achieve attendance forecasts and reach financial targets.
The Marketing team sits within the Audiences Division and works very closely with colleagues in Membership, Audience insights and Curatorial. Known for being passionate, creative and welcoming, the team are also brilliant at multi-tasking in what is a fast-paced environment.

What you will gain
Motivated, and skilled people are key to our continued success, and we want everyone at Tate to have the opportunity to develop and thrive. In this team, you will be encouraged to contribute your ideas, realise your potential, and learn new skills and knowledge.

Job Requirements

Experience of managing, devising and implementing effective marketing campaigns.
Creativity and flair - an entrepreneurial approach combined with energy and enthusiasm to create innovative marketing campaigns.
Good visual literacy and understanding of the principles of branding and the motivation to create creatively standout work.
Excellent interpersonal skills, including negotiation skills, and the ability to achieve consensus among a number of different departments, and to gain senior agreement for communications recommendations.
Experience of working collaboratively with other organisations - sponsors, media owners, promotional partners, tourist bodies, etc.
Sound understanding of digital marketing.
Excellent organisational skills, especially the ability to prioritise workload and to work flexibly.
Experience of managing agencies, designers and suppliers.
Ability to work collaboratively with a diverse range of colleagues and treat all colleagues with respect.

Job Responsibilities
Lead on marketing initiatives across Tate Modern and Britain to achieve Tate's overall objectives, including marketing exhibitions and collection displays, commissions, gallery activations, Lates, family activities and overall destination campaigns.
Manage the marketing strategy for campaigns including identifying target audiences, and devising and implementing campaigns to include outdoor, print, digital media, social media, website and CRM.
Develop inspiring creative and content that promotes Tate outside our walls, attracts and engages with broad and diverse audiences and meets objectives to drive reach, revenue and reputation.
Work with the Senior Marketing Manager and Head of Audience Insight in the development of audience research for exhibitions and other gallery activities as necessary.
Providing support and guidance to our Marketing Officers, ensuring they have the tools needed to assist you in the successful delivery of your campaigns.

Museum Website: https://careers.tate.org.uk/members/modules/job/detail.php?record=756