Web Performance and SEO Manager

Web Performance and SEO Manager

Salary (Grade 6): £ 35,588 – £40,131 per annum (dependent upon experience)

Hours: 37.5 hours per week – permanent contract

Location: Royal Navy Museums, Portsmouth Historic Dockyard with the opportunity for hybrid working (a combination of working onsite and from home).



Drive Performance. Optimise Journeys. Deliver Revenue.

Royal Navy Museums (RNM) tells the extraordinary story of the Royal Navy - its global influence, rich heritage, and continuing relevance today. As a national museum with sites across the UK, we care for one of the world’s most significant maritime collections and welcome visitors from across the globe.

We are now seeking a Web Performance and SEO Manager to take ownership of our website and digital purchase journeys as core drivers of revenue and audience growth.

This is a great opportunity to join the team

This is a pivotal role within our newly structured marketing function. Working within the Performance and CRM team, you will:

Lead the optimisation of website performance, focusing on conversion and revenue generation
Develop and deliver a structured testing and experimentation programme
Improve SEO performance to drive high-quality, high-intent traffic
Analyse digital journeys to identify and prioritise improvements
Work with developers and digital partners to enhance user experience and checkout performance
Ensure digital activity is aligned with commercial priorities and delivering measurable impact
You will report to the Performance and CRM Lead and work closely with campaign, content and CRM colleagues to ensure that demand is effectively converted into revenue.

What you can bring:

We are looking for a commercially-minded digital specialist with strong expertise in performance optimisation and conversion.

You will bring:

Experience in web performance, CRO or e-commerce optimisation
Strong understanding of analytics platforms and testing methodologies
Knowledge of SEO and digital acquisition
Understanding of user experience and conversion behaviour
Experience working with developers and digital platforms
The ability to prioritise effectively and focus on high-impact improvements
Strong communication skills and the ability to influence stakeholders
What we offer:

The opportunity to be part of a friendly and diverse workplace within a unique heritage environment.
Group pension plan with Royal London (6% employer contributions, 2% employee contributions and death in service benefit).
25 days’ annual leave (plus bank holidays), increasing to 30 days after 5 years’ service, with the option to purchase additional leave.
Enhanced maternity/adoption and paternity pay.
Flexible and hybrid working.
Employee Assistance Programme.
Paid professional membership fees.
Free admission to other national museums and attractions within the reciprocal agreement.
Discounts at our shops and cafes.
Free and discounted tickets for family and friends.
A range of other benefits including cycle to work, employer supported volunteering leave, mobile tech, etc.
Paid reservist leave.
We want you to succeed and showcase your skills and experiences, so if you are invited to interview, we will share our interview questions with you ahead of time. If you would like to have an informal discussion regarding the role, please contact Sharna Bennett, Performance and CRM Lead [email protected]

All applicants are asked to apply by 4 June 2026.

If you require reasonable adjustments to the application process, please contact the People team at [email protected]


This post requires a DBS check and the right to work in the UK. Please note we cannot currently sponsor work visas.

Please click here to view the role profile: https://nmrn.recruitgenie.co.uk/pages/rp-webperformanceandseomanager-nmrn

Museum Website: https://jobs.nmrn.org.uk/