Data Analyst (Marketing Performance)

Turn Data into Insight. Inform Decisions. Drive Performance.

Royal Navy Museums (RNM) tells the extraordinary story of the Royal Navy - its global influence, rich heritage, and continuing relevance today. As a national museum with sites across the UK, we care for one of the world’s most significant maritime collections and welcome visitors from across the globe.

We are seeking a Data Analyst to support commercial decision-making across marketing, digital performance and visitor income streams.

This is a great opportunity to join the team

This is a pivotal role within our newly structured marketing function. Working within the Performance and CRM team, you will:

Analyse marketing, campaign and digital performance data to identify trends and opportunities
Deliver clear, actionable insight to support commercial decision-making
Evaluate return on investment across campaigns, channels and CRM activity
Develop and maintain dashboards and reporting frameworks
Support demand forecasting and performance modelling
Work with colleagues across marketing, finance and operations to ensure consistent reporting
Translate complex datasets into clear recommendations for non-specialist stakeholders
You will report to the Performance and CRM Lead and work closely with CRM, campaign and digital colleagues to support performance optimisation.

What you can bring:

We are looking for a highly analytical individual with the ability to translate data into meaningful commercial insight.

Experience analysing marketing, customer or commercial performance data
Strong understanding of marketing performance metrics and digital channels
Experience with data visualisation tools (e.g. Power BI, Tableau or similar)
Ability to interpret complex data and provide clear recommendations
Strong attention to detail and commitment to data accuracy
Strong communication skills, with the ability to present insight to non-specialists
What we offer:

The opportunity to be part of a friendly and diverse workplace within a unique heritage environment.
Group pension plan with Royal London (6% employer contributions, 2% employee contributions and death in service benefit).
25 days’ annual leave (plus bank holidays), increasing to 30 days after 5 years’ service, with the option to purchase additional leave.
Enhanced maternity/adoption and paternity pay.
Flexible and hybrid working.
Employee Assistance Programme.
Paid professional membership fees.
Free admission to other national museums and attractions within the reciprocal agreement.
Discounts at our shops and cafes.
Free and discounted tickets for family and friends.
A range of other benefits including cycle to work, employer supported volunteering leave, mobile tech, etc.
Paid reservist leave.
We want you to succeed and showcase your skills and experiences, so if you are invited to interview, we will share our interview questions with you ahead of time. If you would like to have an informal discussion regarding the role, please contact Sharna Bennett, Performance and CRM Lead [email protected]

All applicants are asked to apply by 4 June 2026.

If you require reasonable adjustments to the application process, please contact the People team at [email protected]


This post requires a DBS check and the right to work in the UK. Please note we cannot currently sponsor work visas.

Please click here to view the role profile: https://nmrn.recruitgenie.co.uk/pages/rp-dataanalyst-nmrn

Museum Website: https://jobs.nmrn.org.uk/