Head of Marketing and External Communications

Have you successfully led marketing and external communications within a complex organisation? If so, we have an exciting opportunity for you to join us in this critical role to help us shape how we present The National Archives to the world.

One of our four strategic objectives for 2025-2030 is to grow the profile of this unique and complex institution. We hold and create access to 1000 years of the nation’s history and ensure preservation of the digital present for the future. From driving audiences to our ever more successful exhibitions, consolidating our growing brand, promoting our role in democracy and highlighting the multi-faceted work of the organisation, you will join us at an exciting time.

The Head of Marketing and External Communications will lead and deliver a comprehensive strategy to enhance The National Archives’ (TNA) visibility, reputation and impact across the UK and globally. This role will spearhead how TNA tells its story digitally and physically to diverse audiences, ensure digital transformation is central to communications, will amplify how TNA connects with communities through its national engagement and exhibitions and will substantially increase public awareness of TNA and its work.

We are looking for a dynamic, inspiring and experienced Head of Marketing and External Communications to lead a busy department of talented marketing and media colleagues as we deliver this new strategy for 2025-2030.

Why join us?

• Located in beautiful Kew, just 10 minutes’ walk from the Overground and Underground stations.

• Civil Service pension with an employer contribution of 28.97%

• 30 days holiday (excluding bank holidays)

• Flexible working opportunities including job share

• Numerous wellbeing resources and benefits including an on-site gym, restaurant (with staff discount), shop, and various staff events

• Inclusive culture that embraces different perspectives, and one where people are encouraged to think differently and find innovative solutions

• Joining an organisation full of committed and talented colleagues, often world leaders in their field, who all share a passion for creating high quality, user focused services for a range of audiences.

This is a full time post. However, requests for part-time working, flexible working and job share will be considered, taking into account at all times the operational needs of the Department. A combination of onsite and home working is available and applicants should be able to regularly travel to our Kew site for a minimum of 60% of their work time.

Essential criteria:

- Significant leadership experience in senior communications and marketing roles in complex public-facing organisations. Diplomatic and authoritative communicator, who can get buy-in for key messages, both internally and externally, and can influence senior leaders on marketing and communications decisions.
- Extensive experience of using audience data to drive marketing and communications campaigns and create growth.
- Proven ability to initiate and oversee successful campaigns to support of new products, brand building, and services across a range of platforms.
- Experienced in proportionate risk management including crisis communications (both planned and unplanned).
- Exceptional written and editorial skills for producing clear compelling and audience appropriate content
- Experience of dealing with the media (broadcast, national, specialist and online) from both a pro-active and reactive perspective.
- Able to manage resources creatively and identify new ways for marketing and external communications to add value.
- Strong team player with an inspiring, consultative working style and good people management, coaching and development skills, including working through others outside of line management.

For more information and to apply please use the link below.

Museum Website: https://nationalarchives.wd3.myworkdayjobs.com/en-US/Careers/details/Head-of-Marketing-and-External-Communications_JR200740-1