Head of Communications

Marketing and Press
• Devise the Collection’s Communications strategy and ensure its implementation through effective management of staff resources and external agencies.
• Grow target audiences and increase revenue generation by strategically developing and directing effective marketing campaigns, including media planning across print, digital, OOH and onsite, working closely with the Collection’s media agency.
• Build audiences and generate increased revenue for the Collection’s exhibitions, programmes (e.g. ticketed events and adult learning programmes, retail) by strategically directing and overseeing delivery of high-impact paid and promoted social media and YouTube campaigns.
• Create and deliver an influencer strategy (paid and organic) to build awareness of the Wallace Collection, generate revenue and engage key audiences for the museum.
• Actively seek opportunities to work with external partners on reciprocal social media/PR initiatives.
• Utilise audience insights and visitor data to ensure campaigns are tailored and effective in attracting target audiences and underpinning the Audience Development Strategy.
• Working effectively with the Collection’s press agency, cultivate relationships with key press and media contacts including editors, journalists, freelancer writers and photographers.
• Oversee the delivery of press views and early press for the Collection’s exhibitions and displays.

Owned Channels and Assets
• Oversee the delivery of engaging organic content for the Collection’s social channels and regular subscriber e-news, ensuring accuracy and consistency of brand and voice.
• Generate new content opportunities, working with the Learning and Curatorial teams to shape and create new content for social and web.
• Develop stakeholder relationships within the Collection, ensuring consistency with brand and visual identity across all external outputs.

Digital Infrastructure and Audience Insights
• Create and implement the Collection’s strategy for digital development, consolidating and fully-realising the Collection’s potential for digital participation.
• Oversee the effective management of the museum’s digital outputs and infrastructure, including its relationship with third party digital service providers, to maintain and develop the Collection’s website, CRM (Microsoft Dynamics) and ticket system (Digitickets), enabling the Collection to maximise its digital potential and engagement with audiences online.
• Develop the Collection’s means of gathering and analysing audience insights, ensuring they are disseminated to enable informed decision making across departments.

General
• Contribute to exhibition development through Exhibition Project and Review Group meetings, with a focus on audience development, marketing and press.
• Ensure effective reporting and evaluation of marketing activity, leading on reports to stakeholders and overseeing effective administration and data recording.
• Line manage the Senior Press and Marketing Officer and Digital and Audiences Officer, ensuring Communications staff work collaboratively with other departments to successfully deliver cross-departmental projects and wider organisational aims.
• Ensure the Department’s proactive compliance with the Collection’s policies, including carrying out risk assessments and producing Method Statements.
• Undertake other duties as reasonably directed by the Collection; be flexible with availability outside normal working hours.

Museum Website: https://www.wallacecollection.org/about-us/join-team/