Head of Marketing and Communications - Railway Museums

Can you lead impactful, insight-driven campaigns that connect millions with the past, present and future of rail?

Are you excited at the idea of helping two national museums grow their reach and relevance across local, national and international audiences?

About us

The National Railway Museum in York and Locomotion in Shildon (part of the Science Museum Group) exist to inspire the next generation with the past, present and future of railways. As dynamic visitor attractions, we have notable growth aspirations and captivating stories to communicate, currently undergoing or transitioning from significant capital undertakings and major renovations. Both museums are internationally recognised, while also retaining a profound sense of place and relevance for their local and regional communities.

As we celebrate 200 years of the railways and 50 years since the museum first opened its doors, we are seeking a Head of Marketing and Communications based in York with regular travel to NRM on a permanent, full-time basis. You'll help us grow as both a museum and visitor attraction, building on our existing brand both regionally and nationally.

This is a rare opportunity to oversee the marketing and communications operations for the World's greatest Railway Museum at a pivotal point in its history.

About the role

As Head of Marketing & Communications, you will play a crucial role in enhancing our outreach and attracting both new and long-time visitors to explore the railway's rich history, current developments, and future prospects. You'll develop, deliver and evaluate the marketing and PR strategy for both museums to enhance greater awareness, increased visitor footfall and maximise revenue.

As a key contributor to the Senior Leadership Team at the National Railway Museum, you will report directly to the Director and work within a forward-thinking, dynamic museum that has significant potential to engage broader audiences across the country and beyond, while also connecting deeply with established and emerging communities in York.

This is a deeply rewarding role where two days are never the same and a working environment that will develop your skills as we look to inspire the next generation of engineers.

The role currently works to a hybrid working pattern, which offers flexibility to work from home. However as per the responsibilities of the position, there is still a requirement for onsite presence a minimum three days a week and when site-based activity requires it.

About you

We are keen to hear from senior marketing leaders with experience in complex organisations. You will bring a remarkable track record of leading integrated marketing and communications campaigns, along with effective people management skills - motivating and guiding teams to deliver high-quality outcomes. You will promote a data-focused method for decision-making and strategic planning, utilising CRM systems, segmentation models, and various data sources to enhance customer loyalty and increase revenue. You'll also bring creative skills and commercial acumen, with a sharp eye for how to increase revenue and optimise opportunities through effective, insight-led marketing and communications.

Don't feel you meet all the criteria? We welcome you to apply even if your experience doesn't match directly. With your transferable skills, you could be the right candidate for this, or other opportunities that we have.

Applying

View the Vacancy Information Pack listed under 'Attachments' on the vacancy listing on our website for more details about the role and the application process or click 'Apply Online' to submit an application.

What we offer

Working with a world-leading museum group that offers access to truly unique environments and collections, you'll benefit from the perks listed below, as well as full support for life events such as parental and adoption leave, sickness, and career breaks.

* Meaningful work. We're a mission-led organisation where the work you do supports us in Inspiring Futures.
* Career growth. We offer enhanced support with personal and professional development.
* Work/life balance. We offer 27 days annual leave in addition to bank holidays, along with flexible policies which support you and your home life.
* Health & Dental Insurance. Extra peace of mind, from day one.
* All our colleagues can access an employee assistance programme, access to the Unmind app, and other wellbeing support.
* Colleague networks. Our colleague-led networks are an informal forum for colleagues to come together to discuss topics of shared interest and lived experience. They create a space for people to exchange ideas, discuss best practice, socialise and build a sense of community.
* Enhanced contributory pension. To support you in saving for the future.
* Interest-free loans. When you need a little extra cash for life events or home improvements.
* Great discounts. Free entry to exhibitions, discounts in our shops, cafes, and access to other museums in the NMDC network.

Open for All is one of the Science Museum Group's five core values and sets out our important aspiration to be a place for everyone. We are working hard to understand our organisation better and to develop a culture that recognises and values different backgrounds, mindsets, skills, experience, knowledge, and expertise. By having greater diversity, we believe that we will be a stronger and better organisation, capable to continue to Inspire Futures.

Museum Website: https://www.aplitrak.com/?adid=aHJzZXJ2aWNlLjY2NzE2LjExMTkzQHNjaWVuY2VtdXNldW0uYXBsaXRyYWsuY29t