Travel Trade & Group Sales Manager

Key duties

Strategic Development

- Lead the development and delivery of a comprehensive travel trade and group sales strategy aligned with the museum's commercial goals.

- Identify growth opportunities across B2B segments, including international and domestic travel trade, OTAs, FITs and group organisers.

- Develop your networks in the travel trade, group travel and museum/ visitor attraction sector to enable horizon scanning and early identification of new and emerging trends and opportunities.

- Define and track KPIs to evaluate performance and inform future planning.


Relationship Management

- Build and maintain strong relationships with travel trade partners, including tour operators, wholesalers, destination management companies and OTAs.

- Act as the key liaison for trade and group-related enquiries and partnerships.

- Represent the museum at trade shows, fam trips and networking events to build brand awareness and develop new partnerships.


Sales & Revenue

- Develop and sell group-friendly products and packages in collaboration with the Events and Experiences team.

- Work with the Admissions and Marketing teams to optimise pricing strategies and promotional campaigns.

- Negotiate commercial agreements and commission structures with third-party platforms and distributors.


Systems & Operations

- Oversee the group booking systems, working towards integration with the museum's ticketing and CRM platforms.

- Collaborate with the Admissions and Ticketing team to manage booking processes, visitor capacity and operational readiness.

- Identify and support implementation of new payment platforms and systems to enable new UK and international payment methods.

- Ensure all sales channels - internal and third-party - are aligned and delivering accurate availability, pricing and product information


For a full list of duties and the person specification (which your application will be marked against) please view the Job Description on the IWM Jobs website.

Museum Website: https://www.iwm.org.uk/jobs